While the men's grooming industry remains a niche market, men are now a multibillion-dollar growth opportunity for the personal care industry. A new generation of image-conscious male consumers focused on personal wellness is driving that growth as they aim to improve their appearance. With attitudes towards traditional male grooming shifting, men are now diversifying into skincare regiments using products such as moisturizers, face scrubs, and anti-aging creams to improve their physical appearance. 

In 2018 the legal Cannabis market grew to 10.4 billion in the United States alone and is projected to reach an estimated 20 billion in 2020. Medical marijuana is legal in 33 states, and recreational cannabis is now allowed in 10 states.